Legal
Privacy Policy
Last updated: December 2024
1. Introduction
Madeira Digital ("Madeira Boat Tours", "we", "us", or "our") operates madeiraboattours.org. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
2. Information We Collect
We collect several types of information to provide and improve our services:
Personal Data
What we collect: Name, email address, phone number when you contact us or fill out forms
Purpose: To respond to inquiries and connect you with operators
Usage Data
What we collect: Pages visited, time spent, device info, browser type
Purpose: To improve website performance and user experience
Cookies
What we collect: Small data files for analytics (GA4) and site functionality
Purpose: To understand how visitors use the site and remember preferences
3. How We Use Your Information
We use collected data for:
- Providing and maintaining our website
- Responding to your inquiries and providing customer support
- Connecting you with boat tours operators
- Analyzing usage patterns to improve our services
- Sending updates about boat tours opportunities (with consent)
- Detecting and preventing fraud or abuse
4. Data Retention
We keep personal data for 2 years after last contact. Analytics data is anonymized after 14 months per GDPR.
5. Third-Party Services
We share information with the following third-party service providers:
Google Analytics 4
Purpose: Website analytics and user behavior tracking
Data shared: Anonymized usage data, no personal identifiers
GetYourGuide / Viator
Purpose: Affiliate booking platform
Data shared: Only when you click through to book (referral data)
Purpose: Customer communication
Data shared: Your phone number and message content
6. Your Rights (GDPR)
If you are a resident of the European Economic Area (EEA), you have the following data protection rights:
- Access your personal data we hold
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing of your data
- Data portability (receive your data in machine-readable format)
- Withdraw consent at any time
To exercise these rights, contact us at info@madeiraboattours.org.
8. Affiliate Disclosure
Transparency Statement: We earn commissions when you book through our affiliate links (GetYourGuide, Viator) or when operators pay referral fees for leads sent via WhatsApp or contact forms. This does not affect our rankings or recommendations - we only feature operators we personally trust and would recommend to friends and family.
9. Data Security
We implement appropriate technical and organizational security measures to protect your personal data. However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
10. Children's Privacy
Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent and believe your child has provided us with personal information, please contact us.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes are effective immediately upon posting. Your continued use of the website after changes constitutes acceptance.
12. Contact Us
For questions about this Privacy Policy or to exercise your data rights:
Madeira Digital Unipessoal Lda
Email: info@madeiraboattours.org
Phone:
Address: Estrada Regional 101 N231, 9000-001 Funchal, Portugal